LIEMÈS brings the variety of a food hall together with the quality and calm of a restaurant, all under one roof in The Wall Utrecht.
For this project, we created a consistent video series that makes each kitchen feel authentic, while keeping the overall look unmistakably LIEMÈS.
LIEMÈS wanted short, high-quality videos that showcase how diverse the concept is: multiple international kitchens plus the bar, all in one place.
We produced 8 videos in total, one for each food station and one for the bar. Every video needed to follow the same visual style so the series feels cohesive, while still giving each kitchen its own personality.
When you feature different cuisines in the same campaign, consistency becomes the hard part. Each station has its own colours, textures, plating, and pace in the kitchen. LIEMÈS also includes a bar with cocktails, coffee, and more, which needs a different visual rhythm compared to food prep.
The challenge was to keep one recognisable “series look”, while making every video feel true to the station behind it.
We defined one visual framework for the whole series, including camera language, pacing, transitions, and the overall tone. Then we adapted the details per station, so each video matches the character of that specific cuisine.
For the bar we leaned into motion, pour moments, texture, and atmosphere, while still keeping the same style rules as the food videos. The result is a set of videos that can be posted separately, but also works as one strong collection.
“De video brengt perfect over hoe belangrijk de rol van Uitvoerder is. Geen standaard wervingsverhaal, maar een krachtig, authentiek portret dat echt binnenkomt. We zijn ontzettend blij met het resultaat – en de reacties zijn unaniem positief.”
Henk Strijbos
Marketing Manager REYM
